Are Organic Search Results Next on FDA’s Chopping Block?
In April, the FDA sent warning letters to several pharmaceutical companies citing paid search engine ads that it claimed violated FDA regulations (see "FDA's...
Warning to Buzz Marketers: “Pfizer did not get the joke.” Same for J&J?
A Long Island man infringed on Pfizer's trademark by towing a 20-foot replica missile with 'Viva Viagra' painted on its side through midtown Manhattan,...
WTF! Cease & Desist or Else …
Friends of mine have been telling me that Pharma Marketing Blog posts are being reproduced on other sites without my permission. Worse still, the...
Alli’s New Marketing Strategy: Enhance Product Claims, Cast “Treatment Effects” as a Benefit!
Back in June, I noted that TBWA took over the alli -- GSK's OTC weight-loss product -- account. "This is one of the greatest...
Marketing Team Players Should Pay Attention to the “e” in “Team”: Ethics
By now, you've probably heard about Pfizer's settlement with the Department of Justice to pay a $2.3 billion fine (see "Pfizer To Pay $2.3...
What Do Phone Sex, the Pittsburgh Symphony Orchestra, Amgen, & Psoriasis Have in Common?
The #pso hashtag in Twitter! Hashtags are used in the Twittersphere to allow you to follow all the Tweets about a specific topic. There...
Twitter’s for the Dogs! … and Other “Indirect Customers”
No, I'm not agreeing with Rich Meyer (@richmeyer) that Twitter is only good for PR. PR people may be the "dogs" in "dog and...
Twitter for Patient Support: Not as It Is, but as It Could Be
I am getting comments from several readers about my idea for pharmaceutical companies to use Twitter to notify patients about drug recalls, counterfeit drugs,...
Pharma Marketing News Vol. 8, #8
Welcome to the September 2009 issue of Pharma Marketing News.
Pharmaguy’s Twitter Followers
No matter what people say, your Twitter strategy must include building a large and qualified Twitter following. This article summarizes the findings of a survey of over 400 of @pharmaguy's followers. The results will give you a better idea why people who are interested in the pharmaceutical industry use Twitter and what they expect to get out of it.
