Pharma Marketing Network

Featured Conference CBI's Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...

Featured Conference Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...

For pharmaceutical marketers, sampling is the single largest promotional investment, accounting for 55 percent of the $19.1 billion spent on promotion in 2001 (see...

Chairman Bob Ehrlich over at DTC Prespectives is a well-known conservative commentator in pharmaceutical marketing circles. He likes coloring criticism of the pharmaceutical industry...

Featured Conference 4th Annual Patient Compliance April 11 - 12, 2005 • Philadelphia, PA Visit...

The FDA has just hammered Pfizer's Bextra and Celerex as well as other NSAIDs (see "FDA Announces Series of Changes to the Class of...

Whole industries have sprung up based upon our fear of terrorism. And it's being funded in large part by the U.S. government to the...

The pharmaceutical industry should not be caught undermining the 'Chinese wall' between editorial content and advertising that reputable media take pains to maintain. Especially considering that the pharma industry itself has been accused of a less than stellar record of maintaining separation between education and promotion to physicians and consumers.

Johnson & Johnson is unveiling a new approach to TV and print campaigns that deals head-on with safety, putting drug risks on more-equal footing with drug benefits. This article summarizes the results of a survey about whether or not the rest of the pharma industry should follow J&J's lead.

Six Sigma and Lean have been used for more than two decades to improve manufacturing operations in every industry around the world. This interview with an industry expert offers insights on how Six Sigma and Lean principles can be applied to improve efficiencies in pharmaceutical sales and marketing.