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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

Donna Pacheco - July 31, 2026

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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026

Pharmaceutical marketing professional analyzing AI-generated patient and healthcare provider personas on a digital dashboard to test campaign messaging before focus group research.

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Doctor reviewing clinical information on a smartphone while secure messaging icons represent private HCP dark social conversations and peer-to-peer medical communication.

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