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Healthcare professional reviewing smartwatch biometric data and patient health metrics on a smartphone, illustrating a wearable-integrated marketing strategy for personalized pharmaceutical engagement.

The Biometric Trigger: When Wearable Data Becomes a Marketing Signal

Donna Pacheco - June 29, 2026

Specialty biologic packaging with a QR code being scanned by a smartphone, illustrating a pharma connected packaging strategy for patient onboarding, digital education, and adherence support.

The Box Is the Brand: Why Pharma Is Turning Packaging into...

Donna Pacheco - June 25, 2026

Drug + Digital: Building a Unified Marketing Strategy

Donna Pacheco - March 3, 2026

Next-Generation Point-of-Care Marketing: From Waiting Rooms to Living Rooms

Donna Pacheco - February 13, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

July 13, 2026

Young adult managing a chronic health condition using a smartphone to access digital healthcare resources, representing Gen Z pharma marketing, patient engagement, and trusted health communication.

The Gen Z Chronic Care Shift: Winning the Trust of Healthcare’s...

July 13, 2026

Healthcare market access professional reviewing AI-powered evidence analysis dashboards for formulary decision support and reimbursement strategy.

Marketing to the Machine: When AI Helps Shape Formulary Decisions

July 10, 2026