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Physician reviewing prescription medications during a medication review to determine which therapies should remain as part of a de-prescribing pharma strategy.

De-Prescribing Pharma Strategy: What Happens When Your Drug Makes the Cut...

Donna Pacheco - June 29, 2026

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Physician reviewing prescription medications during a medication review to determine which therapies should remain as part of a de-prescribing pharma strategy.

De-Prescribing Pharma Strategy: What Happens When Your Drug Makes the Cut...

June 29, 2026

Primary care physician discussing treatment options with a patient while digital healthcare and patient identification icons illustrate modern primary care pharma marketing.

From Mechanism to Minutes: How Pharma Brands Win Over Primary Care

June 26, 2026

Healthy woman protected by a medical shield, illustrating a prevention marketing strategy for preventive pharmaceutical therapies and long-term health.

The Healthy Patient Paradox: How Do You Market a Drug to...

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