Disease awareness Archives - Pharma Marketing Network

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Image Alt Text: Healthcare professionals, patient advocates, and pharmaceutical stakeholders collaborating to build trust through a patient-centered advocacy partnership strategy.

The Advocacy Gap: Why Pharma’s Relationship with Patient Organizations Needs a...

Donna Pacheco - June 18, 2026

Strategic pharmaceutical launch planning showing healthcare experts, scientific collaboration, and market preparation activities before drug approval.

The Invisible Launch: How Blockbuster Brands Build Demand Before Approval

Donna Pacheco - June 16, 2026

Are Patient Stories Becoming Anecdotal “Evidence” in Pharma Marketing Campaigns?

Pharma Guy - September 18, 2014

Should UnBranded Disease Awareness Ads Mention Treatment Risks?

Pharma Guy - December 16, 2013

Pfizer Integrates Daytime TV Spots, YouTube, Facebook, Twitter, Slideshare, & Blogs....

Pharma Guy - May 6, 2013

Nalts Has Low T! Asks Internet for a Diagnosis Based on...

Pharma Guy - April 3, 2013

A New Unmet Medical Need: Excess Adipose Tissue Syndrome

Pharma Guy - February 3, 2013

Shane Victorino: Adult ADHD Poster Boy

Pharma Guy - October 3, 2012

Pfizer’s Social Media Initiatives are Getting Old

Pharma Guy - June 30, 2012

FDA Concerned About Product (eg, Lyrica) Ads That are Too “Educational”

Pharma Guy - June 24, 2012

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