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Woman making healthy lifestyle changes as part of a prediabetes awareness marketing campaign focused on prevention and action

“You Can Undo Prediabetes” Is a Very Different Kind of Health...

Donna Pacheco -
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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

Donna Pacheco -
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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

Donna Pacheco -
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A cinematic healthcare awareness scene illustrating pharma entertainment marketing through long-form storytelling and disease education.

GSK Made a Lifetime Movie About Meningitis. Is This the Future...

Donna Pacheco -
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Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

Donna Pacheco -
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Physician considering a diagnostic pathway before ordering advanced biomarker and genomic testing

The Biggest Commercial Bottleneck Happens Before the Test Is Ordered

Donna Pacheco -
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Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

Donna Pacheco -
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Healthcare provider reviewing electronic health records with diagnostic coding data and digital patient analytics on a computer dashboard.

Decoding the Funnel: Why Better Diagnostic Coding May Be Pharma’s Next...

Donna Pacheco -
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Physician consulting with a patient while visual elements symbolize diagnosis delays, referral pathways, and the journey from early diagnosis to timely treatment.

The Diagnosis Delay Crisis: Why Finding the Disease Isn’t the Same...

Donna Pacheco -
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Pharmaceutical researchers and healthcare marketers contrast evidence-based peptide therapies with wellness industry marketing, highlighting trust, science, and responsible communication.

The Peptide Gold Rush: Can Pharma Win Back Trust?

Donna Pacheco -
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