DTC Perspective Archives - Pharma Marketing Network

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Which Way Will DTC Wind Blow?

Pharma Guy - January 30, 2009

Scare Balance or Scare Tactics? A Weak Case Against More DTC...

Pharma Guy - November 21, 2008

DTC Ad Spending Will Decrease 9% in 2008 and 11% in...

Pharma Guy - November 14, 2008

Lunesta’s Ad Spending Spree and Other DTC Oddities

Pharma Guy - December 13, 2007

Awards: POE vs. MM&M. I Pick Winners!

Pharma Guy - October 25, 2007

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

April 9, 2026

Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

April 8, 2026