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Physician reviewing EHR data and connected programmatic healthcare advertising insights on a digital screen

The EHR Is Becoming Programmatic Media. Pharma Buyers Should Pay Attention.

Donna Pacheco - September 30, 2026

Physician reviewing a digital medical newsletter on a tablet in a modern clinic, illustrating physician newsletter marketing and pharmaceutical engagement with healthcare professionals.

Why Physician Newsletters Could Become Pharma’s Most Influential Media Channel

Donna Pacheco - August 4, 2026

EDITOR PICKS

Agentic Pharma Summit

October 6, 2026

Life Sciences Product Launch Summit: Why Launch Readiness Now Starts Years...

September 24, 2026

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

POPULAR POSTS

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May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

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Mr. Mucus Has Outlived Countless Campaigns. Pharma Should Pay Attention.

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Oncologist discussing rectal cancer treatment options with a patient, illustrating how Jemperli may help eligible patients avoid chemotherapy, radiation, and surgery.

What If the Biggest Product Benefit Is What the Patient Gets...

November 3, 2026