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Patient watching streaming TV as part of an integrated connected TV pharma strategy across digital, search, audio, CRM, and HCP channels.

What Does a Pharma Campaign Look Like When Streaming Comes First?

Donna Pacheco - September 14, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

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RECENT POSTS

Patient sharing feedback with pharmaceutical and healthcare professionals during a patient engagement meeting.

You Asked Patients What They Wanted. Did Anything Actually Change?

September 16, 2026

Kevin Costner representing a healthcare campaign focused on early cancer detection and celebrity credibility in pharma marketing

Kevin Costner Is Selling Early Detection. But What Actually Makes a...

September 16, 2026

Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

September 15, 2026