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Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

Donna Pacheco - July 24, 2026

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RECENT POSTS

Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

July 24, 2026

GLP-1 injection pen creating ripple effects across multiple therapeutic areas including cardiovascular health, diabetes, sleep medicine, orthopedics, kidney disease, and liver health.

The GLP-1 Ripple Effect: How Obesity Drugs Are Rewriting Marketing Strategies...

July 23, 2026

Healthcare professional comparing traditional Key Opinion Leaders with Digital Opinion Leaders using social media, podcasts, and online medical communities for pharmaceutical engagement.

DOLs vs. KOLs: Why Academic Credentials No Longer Guarantee Digital Influence

July 23, 2026