marketing analytics Archives - Pharma Marketing Network

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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

Donna Pacheco - September 28, 2026

Pharmaceutical marketing analytics dashboard with an hourglass symbolizing campaign optimization, creative fatigue, and extending the lifespan of digital marketing campaigns.

How Long Does a Great Pharma Campaign Actually Last? Probably Less...

Donna Pacheco - July 29, 2026

From Data Exhaust to Insight Engine: Making Pharma Marketing Analytics Actually...

Donna Pacheco - February 11, 2026

A thoughtful middle-aged man analyzing pharmaceutical marketing data on a tablet, with graphs and a pill pack in the background.

From Data‑Rich to Insight‑Poor: Why Pharma Marketing Still Misses the Mark

Donna Pacheco - December 7, 2025