Patient Advocacy Archives - Pharma Marketing Network

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From Posts to Protocols: The New Rules for Patient Influencer Campaigns

Donna Pacheco - January 16, 2026

Collage of rare disease pharma marketing elements including a microscope, patient support group, awareness ribbons, and data charts, symbolizing research and advocacy.

Rare, Real, and Under-Measured: Marketing Strategy in Data-Poor Disease States

Donna Pacheco - December 19, 2025

FDA Hears Results of Two Different Off-Label Surveys of Consumers at...

Pharma Guy - November 11, 2016

Novartis Respects the Patient Perspective and Pays for It Too! But...

Pharma Guy - July 23, 2016

Biogen’s Desperate & Possibly Illegal Attempt to Improve Tecfidera Sales By...

Pharma Guy - April 28, 2016

The Patients Included Movement: My Comments on the Global Charter, re...

Pharma Guy - April 16, 2015

GSK, National Headache Foundation and “Migraine Diary.” Is There an App...

Pharma Guy - May 2, 2011

PHARMA Co Patient Opinion Leader Programs

Pharma Guy - October 20, 2010

Consumer Advocates Step Up and Submit Comments to FDA Regarding Regulation...

Pharma Guy - March 21, 2010

Behrman Wasn’t the First Patient Spokesperson Paid Big Bucks By BMS

Pharma Guy - May 20, 2009

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