patient persistence Archives - Pharma Marketing Network

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

Donna Pacheco - August 4, 2026

Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

Donna Pacheco - July 9, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

TrumpRx pharma marketing concept showing prescription drug discovery, pricing, pharmacy access, and the federal government’s role in the patient journey.

What Happens When the Government Enters the Pharma Customer Journey?

August 21, 2026

Patient using an accessible pharmaceutical website with features for readable text, keyboard navigation, captions, and screen readers.

Can Every Patient Actually Use Your Pharma Website?

August 21, 2026

FDA Complete Response Letter on a pharmaceutical regulatory desk with clinical data and drug application documents

Your Drug Didn’t Get Approved. Now the FDA Can Tell Everyone...

August 20, 2026