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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

Donna Pacheco - September 9, 2026

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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

September 9, 2026