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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

Donna Pacheco - September 10, 2026

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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

September 10, 2026

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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

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