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The Digital Sunset: How to Retire a Pharma Brand Without Leaving...

Donna Pacheco - July 27, 2026

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January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

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RECENT POSTS

The Digital Sunset: How to Retire a Pharma Brand Without Leaving...

July 27, 2026

Pharmaceutical sales representative using a modular digital sales aid on a tablet during a brief meeting with a healthcare professional.

The Death of the Static IVA: Designing Sales Aids for the...

July 24, 2026

GLP-1 injection pen creating ripple effects across multiple therapeutic areas including cardiovascular health, diabetes, sleep medicine, orthopedics, kidney disease, and liver health.

The GLP-1 Ripple Effect: How Obesity Drugs Are Rewriting Marketing Strategies...

July 23, 2026