point-of-care advertising Archives - Pharma Marketing Network

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Physician reviewing EHR data and connected programmatic healthcare advertising insights on a digital screen

The EHR Is Becoming Programmatic Media. Pharma Buyers Should Pay Attention.

Donna Pacheco - September 30, 2026

Modern retail pharmacy using digital media networks, patient data analytics, and healthcare advertising technology inside a pharmacy setting.

The New Media Middlemen: How Retail Pharmacies Are Reshaping Healthcare Advertising

Donna Pacheco - June 3, 2026