prescribing friction Archives - Pharma Marketing Network

Home Tags Prescribing friction

Doctor facing prior authorization barriers and prescribing friction inside an electronic health record system

The Frictionless Script: Why “Covered” Drugs Still Fail at the Point...

Donna Pacheco - May 19, 2026

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Doctor facing prior authorization barriers and prescribing friction inside an electronic health record system

The Frictionless Script: Why “Covered” Drugs Still Fail at the Point...

May 19, 2026

Pharmaceutical communications team monitoring market sentiment and FDA advisory vote outcomes during a critical 48-hour response window.

The 48-Hour Window: What Happens After an FDA Advisory Vote Can...

May 19, 2026

Discover how an adaptive pharma content strategy helps brands keep messaging aligned with evolving clinical evidence and safety updates.

The “Clinical Truth Gap”: Why Static Pharma Messaging Is Breaking Down

May 18, 2026