Programmatic Advertising Archives - Pharma Marketing Network

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Pharma marketing professional managing programmatic advertising disruption and ad-tech partner risk

What Happens to Your Pharma Media Plan When an Ad-Tech Partner...

Donna Pacheco - September 8, 2026

Consumer watching a pharma TV advertisement with prescription drug safety and risk information displayed on screen.

What Happens to Pharma TV Advertising If the Fine Print Can’t...

Donna Pacheco - September 2, 2026

HCP audience targeting dashboard illustrating precise physician targeting, smart activation, and increased healthcare professional reach.

Same HCP List. Same Budget. 32% More Doctors. What Changed?

Donna Pacheco - August 26, 2026

Programmatic Advertising: A Pharma Marketer’s Guide to Precision

Claudia Barbiero - October 6, 2023

The Context Problem Foils Pharma Online Advertising

Pharma Guy - March 27, 2017

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

September 10, 2026

Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...