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Pharma marketing professional managing programmatic advertising disruption and ad-tech partner risk

What Happens to Your Pharma Media Plan When an Ad-Tech Partner...

Donna Pacheco - September 8, 2026

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26th DTC National Conference

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RECENT POSTS

Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

September 10, 2026

Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

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September 9, 2026