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Patient reviewing unexpected prescription costs at a pharmacy while highlighting the importance of pharma patient loyalty programs and financial support to improve medication adherence.

The Battle After the Prescription: Why Financial Friction Is Quietly Killing...

Donna Pacheco - July 17, 2026

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Patient reviewing unexpected prescription costs at a pharmacy while highlighting the importance of pharma patient loyalty programs and financial support to improve medication adherence.

The Battle After the Prescription: Why Financial Friction Is Quietly Killing...

July 17, 2026

Researcher using EEG and eye-tracking technology to evaluate emotional engagement with a pharmaceutical marketing campaign in a modern neuroscience laboratory.

The Neuromarketing Frontier: Can Pharma Finally Measure Emotion?

July 17, 2026

Two pharmaceutical executives shake hands during a co-promotion partnership meeting while clinical data and healthcare analytics are displayed on a digital screen in the background.

The Co-Promotion Collision: When Great Brands Become Bad Partners

July 16, 2026