Omega Boy vs. Doctor Diabetes

Comics Advancing the Cause of Disease Awareness and Education Among Children

Global Medical Science Liaison Trends

There has been an exponential growth of the role of Medical Science Liaisons (MSLs) over the last several years. Pharmaceutical companies are now strategically interfacing their MSLs with physicians all over the world. In this podcast, Yanis Saradjian, Director of Consulting at Cutting Edge Information, Inc., and Dr. Samuel Dyer, Chairman of the Board, Medical Science Liaison Society, discuss these trends. The conversation will review MSL key performance indicators, benchmarks, and resources for advancing the global MSL profession.

Novo Nordisk And Paula Deen: Why?

Ambre Morley, Associate Director, Product Communications, Novo Nordisk, talks about why her company teamed up with celebrity chef Paula Deen as a spokesperson for type 2 diabetes treatment.

Pharma Talk

Interviews of leaders and innovators in pharmaceutical marketing.

You Want Marketing ROI? You’re Not Ready to Measure ROI!

If You Can't Define It, You Can't Measure It!

Beyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its “Final”...

A conversation with Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. We discuss prospects for FDA's final guidance on regulation of mobile medical apps (MMAs) and other regulatory issues that the mobile health community and FDA will need to face after publication of the 'final' guidelines.

Pharma Marketing Talk: List of Shows By Guest

Interviews of leaders and innovators in pharmaceutical marketing.

The Centocor Corporate Blog: A Groundbreaking Pharmaceutical Company Blog?

According to the About section of the new Centocor Blog, it was started 'because there are so many interesting things happening at our company, in our industry, and around immunology. Although you can read about these things in the news or on other blogs, we want to join the conversation because we have much to say on the matter.'

A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character 'calling the shots' by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud

A discussion with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previews his presentation at the upcoming 5th Annual Digital Pharma Europe conference. Kirby also discusses what the near future of pharma digital marketing has in store especially regarding use of the iPad, social media, and analytics in physician detailing.
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