How Satisfied are Pharma Marketers With Their Digital Efforts? Across Health’s 2011 Digital Barometer

A conversation with Fonny Schenck, Managing Partner/CEO, and Craig Parnell, Managing Partner North America, Across Health, about the 2011 EMEA digital marketing survey for life sciences.

PharmaCONNECT™ – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands

A conversation with Andrew Nimmo, President of Physicians Office Resource (POR), and Ryan Slipakoff, Vice President at PharmaCONNECT, about PharmaCONNECT, which creates a real time, on-demand relationship between physicians and pharma representatives.

TransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the...

Guests Thomas Krohn, Director, Clinical Open Innovation, Eli Lilly, Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, and Roland Andersson, Director for Accenture's Life Sciences R&D practice, discuss Lilly's Clinical Open Innovation project and the Transcelerate joint venture, both of which promote open source collaboration to speed development of new drugs.

Social Media for Pharma C-Suite Dummies: The Need for Social Media Training

A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of pharmaceutical senior managers.

Rx Drug Personalities Perceived by Consumers

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, about her research into Rx brand personalities as perceived by consumers and how pharmaceutical companies can boost sales and develop direct relationships with their consumers by imbuing their brands with human characteristics.

Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn

Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening.

Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads

Pharmaguy interviews Richard Meyer, Chief Strategy Officer at Online Strategic Solutions, about his survey of over 3,000 TV viewers who reveal their opinions of direct-to-consumer (DTC) TV advertising.

Multi-site Web Marketing in Today’s Pharma World

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!

A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.

What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do...

A conversation with Dennis Urbaniak, VP U.S. Diabetes at sanofi-aventis, about the recent activity on S-A's VOICES corporate Facebook page. We'll discuss the lessons learned and hear advice from independent experts. Urbaniak is willing to answer questions and consider advice from listeners.
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