Benchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery

Guests Peter Shaw, MD, President and Jessica Labita, MBA, Vice President, Client Services, at MD Mindset, discuss the overall impact of sales professionals and teams use of the iPad in calls with healthcare providers as measured by MD Mindset's proprietary iSFE Tracker methodology.

The Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, Numbers

A conversation with Adriane Fugh-Berman, MD, Associate professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of Androgel uses ghostwriting, celebrities, symptom quizzes, and numbers to convince men and physicians that 'low testosterone' (Low T) is a medical condition that should be treated.

Thinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open...

Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in existence - can help pharma sales reps or medical science liaisons schedule meetings with physicians.

A Sharp Way to Improve Patient Adherence: The Sharps Patient Support System

Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc., who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine whether patients are adhering to their medication therapies.

Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of...

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book

Mobile Pharma Marketing: What’s the 411?

How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI

Twitter for Rx Brands: An Experiment

A conversation with Kevin Kruse, President of Kru Research, presenting the results of a Twitter experiment in which a fictitious insomnia brand drug Twitter account was set up to determine the value of Twitter to reach a qualified audience of patients.

Teaching Pharma Social Marketing to Biotech Scientists

A conversation with Eric S. Langer, Adjunct Faculty Member, Johns Hopkins University, and President/Managing Partner of BioPlan Associates, Inc., about teaching

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...

A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

The Future of Pharma-Sponsored Twitter & Other Social Media Chats

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
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