Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution A conversation with Stacey Irving (see bio), Senior Director, Channel Marketing, and Derek Rago (see bio), VP Marketing & Strategy, at McKesson Patient Relationship Solutions, about the McKesson Pharmacy Intervention Program, which expands patient access to one-on-one behavioral coaching about the importance of taking medicines from retail pharmacists in the McKesson network.
You may also visit this Pharma Marketing Talk Segment Page to listen to the audio podcast.
Pharmacists have been recognized as a vital part of the patient support team and play an important role in offering patient care and health behavior change services that help increase patient access to healthcare and improve the quality of care. As part of the McKesson Pharmacy Intervention Program, retail pharmacists are performing tailored, customized one-on-one interventions where they can address patients’ individual needs, which can further reinforce the need for medication management to improve health.Questions/Topics Discussed
- Can you describe the adherence problem and why it is such a hot topic?
- What is the role of community pharmacists in addressing adherence?
- How does McKesson leverage this under-utilized resource to provide sponsored clinical services?
- What issues do brand managers need to factor when developing an integrated adherence program?
- Please tell us about the McKesson Pharmacy Intervention Program.
- How do prepare your pharmacists to deliver these coaching sessions?
- What types of conditions lend themselves to PIP style programs?
- What other types of manufacturer sponsored programs and services are you offering through the pharmacy channel?
Guest Bio Guest Bio
Stacey Irving has more than 12 years experience in business development and management consulting and has spent 9 of those years specifically focused on the health care industry. She has a business degree from Boston College’s Carroll School of Management, with a dual emphasis in Marketing and Finance.
Ms. Irving is currently the Director of Channel Marketing for McKesson Patient Relationship Solutions, where she responsible for the development of the company’s pharmacy based adherence platform.
Prior to joining McKesson, Stacey was a strategy and business process consultant for Accenture, where she worked with leading health care organizations such as Blue Shield of California, Sutter Health and Visa Healthcare.
Derek S. Rago is the Vice President of Relationship Marketing and Strategy for McKesson Patient Relationship Solutions, an industry leader in providing commercialization and adherence services for pharmaceutical manufacturers as well as specialty management solutions for payors. He has over 15 years experience in pharmaceutical sales and marketing and is currently responsible for the company’s alternative sampling program, TrialScript®, and their market-leading patient adherence program, LoyaltyScript®.
Prior to this position with McKesson Patient Relationship Solutions, Derek was responsible for the marketing strategy and execution of McKesson Specialty Care Solutions’ Reimbursement Services business unit which today manages many top biotech reimbursement programs. Prior to joining McKesson, Derek was a Product Director at NDCHealth (Wolters Kluwer Health) where he was responsible for developing new prescription informatic products for pharmaceutical manufacturers that optimized their sales and marketing efforts and allowed them to more effectively pursue market opportunities for their products.
Mr. Rago holds an M.B.A. with a dual emphasis in Marketing and Finance from Arizona State University, Tempe, and a Bachelor of Commerce from the University of Alberta, Canada.