Can Pharma Do “Social Video?” Insights on Creating Engaging Video for Consumers & Healthcare ProfessionalsPharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online “social video.”
Aired LIVE on: Tuesday, April 1, 2014
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Creating Compelling Video Content from Rob Halper
Questions/Topics of Discussion
- Why Use Online Video?
- The J&J Experience – What were the challenges and how did you overcome them?
- Talk a bit about other pharma online video channels, campaigns, etc that you like?
- What about VINE? Any good reasons why pharma should use it?
Rob Halper is currently a “social video” consultant. His client include The Avoca Group, Channel 34 (local Montclair, NJ cable station) and Succeed2gether (non-profit)
Prior to that Rob enjoyed a 19-year career at Johnson & Johnson, within the Corporate Communication and Public Affairs Group.
During his last 5 years at J&J, as Director, Corporate Communications and Video Communication, he was instrumental in facilitating the company’s entry into social media, and successfully launched the Johnson & Johnson Health Channel on YouTube. It was considered a benchmark channel, and surpassed 7-million views and 6000 subscribers. He also established the Twitter feed, JNJVideo and contributed content to the Corporate Facebook page and Blog. During his tenure Rob cultivated relationships with prominent social media organizations including BlogHer and LATISM, and was a frequent speaker at pharma social media conferences.