The Emerging Virtual Medical Conference Implications for Pharmacos, HCPs, and PatientsPharmaguy interviews Len Starnes (see Bio), Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for pharmaceutical companies, healthcare professionals, and patients.
Aired LIVE on: Wednesday, May 21, 2014
Online Business Radio at Blog Talk Radio with Pharmaguy on BlogTalkRadio
Visit this Pharma Marketing Talk Segment Page and listen to the live show or the archived audio podcast afterward. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).
Questions/Topics of Discussion
- What’s driving the change?
- Do you think medical societies are ready to embrace the changes, especially when digital may impact their traditional sources of income?
- Are there any medical societies planning to use social media such as Twitter as part of its conference/educational program in 2014?
- What are the implications for medical society social networks? Will they compete with the likes of Doximity, Doctors.net, Coliquio, Haoyisheng, etc.?
- Most importantly, how should pharmaceutical companies and medical societies collaborate in the future when virtual-real world hybrid conferences are the norm?
Len Starnes is an internationally recognized pharma thought leader in e-business. With 14 years of experience in this field, Len led global e-business for Bayer Schering Pharma’s Primary Care business unit. Physician communities, social media policy, multi-channel marketing in Europe, Asia, and America are just some of his areas of expertise. Len was previously based in Paris as head of corporate communications for Raychem Corporation and in London with the public affairs department of the Association of the British Pharmaceutical Industry. Len is a physicist and MBA, by training, with degrees from BU, Manchester University, and UCL.