How to Recognize Misleading Claims Made by DTC TV Ads 
In this 3.5-minute audio snippet, Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the key results of their content analysis of claims made by TV direct-to-consumer (DTC) drug ads and advise consumers how to recognize potentially misleading or outright false claims — including celebrity endorsements — made by these ads.
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You can hear the full interview of Faerber and Kreling here:
Other resources:
- Article: Pharma Paid Celebrity Best Practices
- Article: Use of Celebrities for PR and DTC Advertising
- Article: What Do Physicians Think About DTC, ePromotion, and Social Media?
