Vetting Celebrity Spokespersons to Ensure Return on Investment Ambre MorleyIn this 2-minute audio snippet, Ambre Morley, Associate Director, Product Communications, Novo Nordisk, talks about vetting Paula Deen as a paid celebrity spokesperson for the Novo Victoza diabetes drug franchise and the importance of measuring celebrity return on investment (ROI).

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Meanwhile, listen to this Pharma Marketing Talk conversation with Morley about why her company teamed up with Paula Deen.

Aired LIVE on: Wednesday, January 18, 2012

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Pharmaguy Calls for Novo to Dump Deen (they did!)