Pharmaguy’s Twitter Stream – 2008

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

The Two Faces of FDA Regarding the Opioid Epidemic

The FDA has a lot of hurdles to overcome in its effort to stem the current opioid addiction epidemic it helped to create.

Arsalan Arif: Content Curation vs. Content Marketing. Is It All Crap?

In this 3-minute audio snippet, Arsalan Arif, Publisher of ENDPOINTS, talks about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers.

Silja Chouquet: Appropriate Use of Twitter by Pharma

In this 2-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies should stop trying to market brands via Twitter and focus on using it to support patients.

A Shower of Oxycodone in West Virginia, a Flood of Drug Adverse Event Reports...

In this 4.5-minute audio snippet, Pharmaguy discusses how West Virginia and other rural areas are being showered with opioids by drug companies, which could be a major cause in the current flood of drug adverse events.

Trish Nettleship: UCB Embraces Social Media with Strong Pharmacovigilance

In this 2.5-minute audio snippet, Trish Nettleship, Director, Social Media & Influence, UCB, Inc., talks about how her company embraces social media as a new way to reach its audiences and the importance of having a strong partnership with the company's pharmacovigilance team.

Barrette and Gratton: Importance of the Patient Voice in Market Research

In this 2.5-minute audio snippet, Jack Barrette and Fabio Gratton, talk about Truvio and the importance of the patient voice in market research and how to distill the sentiment from patient conversations.

Pharmaguy™’s Twitter Stream – Q2 2009

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy™ Interviews John LaMattina: Devalued and Distrusted

In this 4-minute snippet, recorded 28 May 2013, John LaMattina, former Pfizer president of Research and Development, reveals what inspired him to write the book "Devalued and Distrusted: Can the Pharmaceutical Industry restore Its Broken Image?"

Pharmaguy™’s Twitter Stream – Q1 2010

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
- Advertisement -