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2004
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2004
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The New Branding Model: From Blockbusters to Targeted Therapies
Pharma Guy
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June 1, 2004
0
Beyond DTC: Consumer Relationship Satisfaction
Pharma Guy
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February 1, 2004
0
OpEd: Pushing the Envelope is Bad for DTC
Pharma Guy
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May 1, 2004
0
What You Need to Know About the “CAN-SPAM” Law
Pharma Guy
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January 1, 2004
0
A Crisis in Professional Detailing
Pharma Guy
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July 1, 2004
0
Super Bowl DTC Debut: Was It Good for You?
Pharma Guy
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February 1, 2004
0
OpEd: Drug Importation Crisis: Terror Politics to the Rescue!
Pharma Guy
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September 1, 2004
0
Key Issues Facing DTC Marketers
Pharma Guy
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February 1, 2004
0
European Compliance Not Only Possible, But Leading Edge
Pharma Guy
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May 1, 2004
0
Are ED Ads Too Sexually Explicit?
Pharma Guy
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June 1, 2004
0
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