Are ED Ads Too Sexually Explicit? Summary of Survey Results
The TV DTC ad campaigns for Cialis, Levitra, and Viagra seem to be pushing the envelope with regard to sexually-explicit themes and characters. Recently, we asked Pharma Marketing News readers and Pharma Marketing Network Web site visitors to give us their opinions about whether or not recent ED TV ads were too sexually explicit or focusing on a younger and younger audience.
Also asked: Do the ads have any educational merit? Is there a danger that lawmakers will use these ads as examples why DTC should be banned?
This article is a sumary of the results of that survey.
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Issue: Vol. 3, No. 6: June 2004
Word Count: 448