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Pharma Marketing News Vol. 3, #9 Preview

Pharma Guy - October 1, 2004

OpEd: The Price of Drugs

Pharma Guy - July 1, 2004

Key Issues Facing DTC Marketers

Pharma Guy - February 1, 2004

OpEd: Pushing the Envelope is Bad for DTC

Pharma Guy - May 1, 2004

California’s Physician Prescribing Act: A History of Twists and Turns

Pharma Guy - July 1, 2004

Beyond Patient Education: Influencing Behavior Change

Pharma Guy - February 1, 2004

Pharma Marketing News – Special Reprint Offer

Pharma Guy - January 1, 2004

Effective Pharma Adherence Programs Start With The Patient

Pharma Guy - March 1, 2004

Ready or Not: Gearing Up for the Expansion of ePrescribing

Pharma Guy - June 1, 2004

Your Pharma Marketing Sucks

Pharma Guy - March 1, 2004

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