Pharma Marketing News Vol. 9, #10: DECEMBER 2010

Welcome to the DECEMBER 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the DECEMBER 2010 articles.

Pharma Marketing News Vol. 9, #9: NOVEMBER 2010

Welcome to the NOVEMBER 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the NOVEMBER 2010 articles.

Real Patient Testimonials

This article discusses the potential pitfalls, regulatory issues, and best practices regarding the use of real patient testimonials based on comments collected from a recent survey of readers and other experts.

Pharma Marketing News Vol. 9, #5: May 2010

Welcome to the MAY 2010 issue of Pharma Marketing News.

Capturing & Reporting HCP-Related Meeting Spending

Life Science companies are struggling to understand the complex reporting requirements and compliance issues presented by existing and new regulations like the Sunshine Act. This article is a summary of a Webinar by StarCite, which defined what pharma marketers and meeting planners need to know when it comes to meetings-related HCP reporting.

Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey

Sorry to break this to you, but Americans don't think advertising executives are very innovative. The AZ survey shows that Americans think advertising executives are only as innovative as teachers, but much less innovative than doctors, artists, engineers, or scientists.

Pharma Marketing News Vol. 9, #3: March 2010

Welcome to the MARCH 2010 issue of Pharma Marketing News.

Pharma Marketing News Vol. 9, #8: October 2010

Welcome to the October 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the OCTOBER 2010 articles.

Pharma Marketing News Vol. 9, #4: April 2010

Welcome to the APRIL 2010 issue of Pharma Marketing News.

Getting Market Research Right in Emerging Markets

This is the first in a series of articles summarizing highlights from a recent webinar focused on getting market research right in emerging markets. It features experts from Kantar Health, a global consultancy and marketing insights organization that was formed in 2009 by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.
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