Home Articles 2015

2015

Most popular

Pharma Marketing Buzzwords: The Good, the Bad, & the Just Plain...

Pharma Guy - May 1, 2015

Celebrities + Social Media: Balancing Benefits and Risks

Pharma Guy - September 1, 2015

The Power of Patient Input: How FDA Learned to Love &...

Pharma Guy - September 1, 2015

Pharma Marketing News Vol. 14, No. 3: April 2015

Pharma Guy - April 1, 2015

Leveraging Multi-Channel Infographics for Patient Support: #DareTo Say SUDEP Case Study

Pharma Guy - June 1, 2015

Pharma’s Use of Medical Conference Twitter Hashtags: Is It “Backchannel” Promotion...

Pharma Guy - September 1, 2015

The Consumer Brief Summary: FDA’s New Thinking Regarding Risk Communication

Pharma Guy - February 1, 2015

The Debut of the Chief Patient Officer: Is It Just a...

Pharma Guy - April 1, 2015

A KOL by Any Other Name: Too Toxic for Everyday Use,...

Pharma Guy - January 1, 2015

How to Achieve Digital Pharma Marketing Results: Dealing with Disruption

Pharma Guy - December 1, 2015

12 3 Page 1 of 3

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

April 9, 2026

Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

April 8, 2026