Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both

The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.

The Alternate Reality of Pharma CEOs: Their Views Regarding Drug Prices, Innovation, Taxes &...

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.

Limiting Sales Rep Access to Physicians: Do the Benefits Outweigh the Risks?

This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

Pharma on Facebook: A Glimpse Into What the Top Companies Are Doing There

This article provide a glimpse into what the top 10 drug companies are doing on Facebook.

The Pharma Digital Health Accelerator Club: Companies Leading the Way Implementing Disruptive Innovations

This article features several examples of what the pharmaceutical industry is doing to implement disruptive digital innovations that help them manage clinical trials, improve their products, and support healthcare professionals and patients.
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