Welcome to the January 5, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: Communicating Relative vs. Absolute Efficacy, Gabby Gottlieb, and Disease Awareness Campaigns
Welcome to the January 9, 2018, issue of Pharma Industry News Update (aka PinUp). This issue focuses on communications, which can be misleading or TMI. Pharma marketers like to tout benefits and downplay risks in communicating drug information to healthcare professionals and consumers. Relative vs Absolute? - that is the question. For FDA commish Scott Gottlieb, however, it's not about being brief when communicating.
Welcome to the December 19, 2017, issue of Pharma Industry News Update (aka PinUp). Now is when everyone looks back on the old year and begins thinking of the New Year. For pharma, 2017 saw a few highs in terms of money spent on lobbying - mostly to counteract calls for lower drug prices - and on TV advertising. Neither of which is surprising. But while the number of new drugs approved in 2017 eclipsed the 2016 number, profitability is not setting any new records, but may in fact be waning.
Welcome to the December 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Welcome to the December 15, 2017, issue of Pharma Industry News Update (aka PinUp). Gottlieb, Gottlieb! How many times have we heard about Gottlieb? In this issue you will hear about him twice! Once where his performance is graded and once where he gives the medical device industry a Christmas present. Obviously, the two are linked.
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
PinUp: Silly Consumer Advertising, Pushing Unproven “Gamification,” Hiding Data: All in a Pharma Day’s...
Welcome to the September 22, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma marketers have a difficult time thinking up 'creative' ways to sell medicines and to keep patients taking their prescriptions once sold. On the front end - i.e., DTC ads - this can lead to 'silly' ads seemingly designed to win awards rather than win the hearts and minds of consumers. On the back end - i.e., adherence - they grasp at any new 'shiny thing' such as 'gamification.' The question is, is there any proof these work?
Welcome to the September 26, 2017, issue of Pharma Industry News Update (aka PinUp). Is the pharmaceutical industry warming up to targeted advertising? That is, serving up drug ads to people on the web and mobile devices who probably (maybe, supposedly) suffer from the specific medical condition that the drug treats. Music site Pandora is betting on it. Also betting on it are the ambulance chasers on Facebook!
Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.
This article provide a glimpse into what the top 10 drug companies are doing on Facebook.