Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians

Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.

Quirky DTC Mascots, Learn from FDA’s SM Policy, Why Apple Watch was Dumbed Down,...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Fake Advertising – Is It a Thing Now for Big Pharma Marketers?

Welcome to the August 8, 2017, issue of Pharma Industry News Update (aka PinUp). I'm always on the lookout for misleading drug ads. Recently, however, I've become aware of 'fake advertising' by pharma marketers. We've all seen fake ads in weight loss commercials that use retouched photos to gain competitive advantage. But mainstream

PinUp: Making Sense of Direct-to-Consumer Ad Spending: Patients vs. TV vs. Digital, more…

Welcome to the April 4, 2017, issue of Pharma Industry News Update (aka PinUp). Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.

Pharma Marketing News Vol. 15, Issue No. 4: September 2016

Welcome to Vol. 15, Issue No. 4 (September 2016) of Pharma Marketing News. This issue focuses on off-label promotions directed to consumers, dark and scary disease awareness advertising, and breakthrough cancer therapy DTC.

Off-Label DTC Advertising: Will FDA Be Forced to Allow It?

This article summarizes the First Amendment assault on FDA's ability to regulate off-label communications.

PinUp: Misleading Physician Marketing, more…

Welcome to the June 27, 2017, issue of Pharma Industry News Update (aka PinUp). Can we trust the pharmaceutical industry to present unbiased information to physicians? In some cases, physicians may be overwhelmed by positive data without being adequately informed about the context of that data; e.g., disclosure of clinical trial endpoints. Patients too may not have access to all the information they need.

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.

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