PinUp: FDA’s Gottlieb Gets Good Grades from Industry for Good Reason. But Will Patients...
Welcome to the December 15, 2017, issue of Pharma Industry News Update (aka PinUp). Gottlieb, Gottlieb! How many times have we heard about Gottlieb? In this issue you will hear about him twice! Once where his performance is graded and once where he gives the medical device industry a Christmas present. Obviously, the two are linked.
Pharma Marketing News Vol. 15, Issue No. 4: September 2016
Welcome to Vol. 15, Issue No. 4 (September 2016) of Pharma Marketing News. This issue focuses on off-label promotions directed to consumers, dark and scary disease awareness advertising, and breakthrough cancer therapy DTC.
PinUp: Medical Affairs Whitepaper, 2016 Charts & Graphs, 21st Century Pharma Marketing, Rx for...
Welcome to the December 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Silly Consumer Advertising, Pushing Unproven “Gamification,” Hiding Data: All in a Pharma Day’s...
Welcome to the September 22, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma marketers have a difficult time thinking up 'creative' ways to sell medicines and to keep patients taking their prescriptions once sold. On the front end - i.e., DTC ads - this can lead to 'silly' ads seemingly designed to win awards rather than win the hearts and minds of consumers. On the back end - i.e., adherence - they grasp at any new 'shiny thing' such as 'gamification.' The question is, is there any proof these work?
PinUp: Making Sense of Direct-to-Consumer Ad Spending: Patients vs. TV vs. Digital, more…
Welcome to the April 4, 2017, issue of Pharma Industry News Update (aka PinUp). Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
PinUp: Looking Back on Pharma in 2017 – the Year in Images, Charts, and...
Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.
Pharma Marketing News Vol. 15, No. 2: March 2016
Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.
PinUp: Misleading Physician Marketing, more…
Welcome to the June 27, 2017, issue of Pharma Industry News Update (aka PinUp). Can we trust the pharmaceutical industry to present unbiased information to physicians? In some cases, physicians may be overwhelmed by positive data without being adequately informed about the context of that data; e.g., disclosure of clinical trial endpoints. Patients too may not have access to all the information they need.
Off-Label DTC Advertising: Will FDA Be Forced to Allow It?
This article summarizes the First Amendment assault on FDA's ability to regulate off-label communications.
PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…
Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
