Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

PinUp: How to Succeed as a Chief Digital Officer in Pharma, Use of Digital...

Welcome to the March 14, 2017, issue of Pharma Industry News Update (aka PinUp). What does it take to be a successful digital leader - e.g., Chief Digital Officer (CDO) - in a big pharmaceutical company? Consultants at McKinsey & Company try to answer this question by interviewing executives at ten companies. Are they talking to the right people?

Are More Docs Willing to See Reps? Adapt Your Digital Marketing to New HC...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

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