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2022 Predictions From the Front-Lines of Pharma Digital Advertising

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...

Saluting the Winners of the 2021 ACE Awards

“The Healthcare Businesswomen’s (HBA) Advancement. Commitment. Engagement. (ACE) Awards recognize companies committed to ensuring that gender diversity and leadership opportunities for women are part of their organizational DNA.” The HBA’s 2021 ACE...

Native Advertising is Exploding Across Healthcare, Have you Jumped In?

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma,...

Change Management: Why It’s Important to Apply in the Healthcare Industry

What is Change Management? Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it...

Are You a Woman in Healthcare? 6 Tips for Advancing Your Leadership Skills &...

At the 7th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance...

Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of the PMN Innovation...

  Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “Telehealth: Past. Present. Future,”...

Gender Pay Gap Worsens Within European Life Sciences Industry

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...

The Rise of Audio Social Networks – Where Pharma Can Make an Impact

Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of...

5 Ways Pharma Can Create Quality Experiences for HCPs

Laura Dix, Managing Director, Life Sciences, UK breaks down ‘5 ingredients’ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs). COVID-19 drastically changed...

Once in a Lifetime: Customer Experience at Momentous Moments

Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s...

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