Underscore Case Study: How to use nuanced, DSE-based patient data to progress from Day...
Healthcare companies – be it early-stage (bio)pharma, biotech or medical device - preparing to commercialize their products require a carefully thought-out marketing & media strategy that takes into consideration the different...
Underscore Case Study: How to use nuanced, DSE-based HCP data to progress from Day...
Underscore Case Study: How to use nuanced, DSE-based HCP data to progress from Day 1 awareness to proactive HCP segmentation for effective branded campaign launches
Healthcare companies – be it early-stage (bio)pharma,...
What if Bill Clinton & Ronald Reagan Had Debates Universal Government Funded Healthcare? A...
Bill Clinton:
My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. The United States is the wealthiest country in the world, yet we have the highest...
The Implications of a Cookieless Future
The world of digital marketing is rapidly evolving and the rise of privacy concerns is leading to a cookieless future. In recent years, consumers have become increasingly aware of the way...
How Pharma-mkting.com Connects HCP’s to the Pharmaceutical and Medical Device Community
Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical and medical device industries. With a focus on marketing and digital health, Pharma-Mkting.com provides a wealth of information, resources, and insights...
Healthcare Businesswomen’s Association Appoints Mary Stutts as Chief Executive Officer
Mary Stutts Becomes HBA’s First Woman of Color CEO Â
Incoming HBA CEO Prioritizes Preparing Women for C-Suite and Corporate Board Roles and Advancing Global Health EquityÂ
FAIRFIELD, NJ, 28 March, 2023 –...
Effective Pharma Ad Types & Stats
Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective...
Building a Strong Brand Identity in the Pharmaceutical Industry: A Guide to Success
In the highly competitive pharmaceutical industry, creating a strong brand identity can set companies apart and help them connect with their target audience. A strong brand identity can help increase recognition...
The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. With the advent of electronic health records, social media, and other...
The Implications of a Cookieless Future and What it Means for Pharma Marketers in...
The world of digital marketing is rapidly evolving and the rise of privacy concerns is leading to a cookieless future. In recent years, consumers have become increasingly aware of the way...
