2022 Predictions From the Front-Lines of Pharma Digital Advertising
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...
Saluting the Winners of the 2021 ACE Awards
“The Healthcare Businesswomen’s (HBA) Advancement. Commitment. Engagement. (ACE) Awards recognize companies committed to ensuring that gender diversity and leadership opportunities for women are part of their organizational DNA.”
The HBA’s 2021 ACE...
Native Advertising is Exploding Across Healthcare, Have you Jumped In?
In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma,...
10 Tips On How To Get Started With Agile Marketing
What is Agile Marketing Exactly?
Agile marketing is the application of agile values and principles to manage the way a marketing team gets work done. At its core, an agile approach values...
The New Killer App? Platforms in Healthcare
The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion...
Change Management: Why It’s Important to Apply in the Healthcare Industry
What is Change Management?
Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it...
Are You a Woman in Healthcare? 6 Tips for Advancing Your Leadership Skills &...
At the 7th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance...
Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of the PMN Innovation...
Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “Telehealth: Past. Present. Future,”...
Driving Innovation in Pharmaceutical Commercialization
In the wake of the COVID-19 pandemic, the importance of getting the right medicines and therapies into the hands of patients has never been clearer. As pharmaceutical leaders, we are also...
Three Ways Pharma Advertisers Can Benefit from Attention Metrics
By: Marc Guldimann, Co-founder and CEO, Adelaide
Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target...
