Boehringer vs Facebook Social Media Socialism What can be done with dedicated resources and some creativity

WarriorsNow that Facebook’s new commenting policy is forcing every pharmaceutical to rethink it’s Facebook strategy — ie, take down all disease-specific pages but keep corporate pages — many drug companies are revising their corporate FB pages.

Boehringer-Ingelheim (BI) stands out in its attempt to stand out from the social(ist) cookie-cutter crowd of pharma FB pages. Shows what you can do with dedicated resources and creativity.

Compare BI to Pfizer FB pages here:

BI continues “pushing the envelope outside the boundaries” in social media. It recently created a YouTube video that spoofs efforts to pronounce the company’s name through “word of mouth” (WOM) marketing. See “BI’s Famously Buxom and Unpronounceable YouTube Video.”

Issue: Vol. 10, No. 14
Publication date: 22 September 2011

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