What’s Your Infographics Strategy? Pharma Ponders Pinterest

Pinterest“Just when we are overrun with the need for content & media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,” said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk.

“Infographics (a.k.a., information graphics) are a not so much a ‘new’ as a ‘recently repopularized’ visual communications medium that I think of as a cross between prose article, powerpoint slide deck and wall poster,” said DeLarge. “Lately I have mostly experienced these on the newly popular social media platform, Pinterest, which I understand is now only third to Facebook and Twitter is its prolific usership.”

Topics include:

  • What Is Pinterest and Who Uses It?
  • Another Pfony “Pfizer” Social Media Site!
  • Bayer US Pins, Novo Nordisk Depins!
  • The Comment Archilles Heel
  • What’s Your Strategy?

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Issue: Vol. 11, No. 4
Publication date: 19 April 2012
Word Count: 1,389

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