cDetailing Addressing the Consumer Education Gap
Steve Smith, Editor-in-Chief of Medsite has reengineered his company’s eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults. Now he has tapped this experience to design the company’s first Consumer Detailing (“cDetailing”) product, which is a novel rich-media online consumer disease education and drug information program.

Topics covered include:

  • cDetail vs. eDetail
  • Yahoo! for Reach and Targeting
  • Information Prescription
  • Pharma e-Marketing at Tipping Point
  • Targeted and Engaging

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Issue: Vol. 4, No. 8: September 2005
Word Count: 1479

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