Pharma’s Plodding Approach to eMarketing Mind-Boggling Communications Vs. Mind-Numbing Resistance
Speaker after speaker at eyeforpharma’s eCommunication & Online Marketing Conference, held recently (2006) in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting.
Topics covered include:
- Hurdles Acknowledged But Not Managed
- Ready or Not, Web 2.0 is Here!
- Futurist Visions
- Search Ad Faux Pas
- Social Networking: Sea-Change for Pharma
Read this article now. It’s FREE…
Issue: Vol. 5, No. 10: December 2006
Word Count: 2751