Pharma’s Plodding Approach to eMarketing Mind-Boggling Communications Vs. Mind-Numbing Resistance
Speaker after speaker at eyeforpharma’s eCommunication & Online Marketing Conference, held recently (2006) in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting.

Topics covered include:

  • Hurdles Acknowledged But Not Managed
  • Ready or Not, Web 2.0 is Here!
  • Futurist Visions
  • Search Ad Faux Pas
  • eKOLs
  • Social Networking: Sea-Change for Pharma

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Issue: Vol. 5, No. 10: December 2006
Word Count: 2751

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