Hard Sell: The Evolution of a Generation X Salesman Book Review
Hard SellThis scathing review of the book “Hard Sell: The Evolution of a Viagra Salesman,” which is a tell-a-lot-but-not-all about pharmaceutical sales, explores the connection between flagging sales force effectiveness and the generation gap between Boomers and Gen-Xers. “Dude,” read it!

Topics covered include:

  • The Generation X Sales Force
  • You’re in the Pfizer Army Now
  • “Rep Creativity” or Questionable Sales Practices?
  • Free Lunch for All – Except the Docs?
  • FIGURE: “Greed Trumps Community”

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Issue: Vol. 5, No. 2: February 2006
Word Count: 1564

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