Slides: The Currency of Communication Review of Blue Grotto’s “Slide Collaborator”
“Slides are the currency of communication in the pharmaceutical industry,” says Ross Dworkin, Vice President of Sales at Blue Grotto. “All throughout the various phases of the product life cycle, from inception to clinical research to launching to sales and marketing, there are always core messages conveniently conveyed via slide kits. More than any other industry, the pharmaceutical industry employs slides as an integral part of its internal and external communications.”

To help facilitate the team collaboration in the development and approval of slide kits, Blue Grotto Technologies, Inc., a medical education technology company based in Plymouth Meeting, PA, has developed “Slide Collaborator,” which is reviewed in this article.

Topics covered include:

  • Flawless Collaboration Required
  • Slide Kits are Ubiquitous in Pharma
  • Summary of Features
  • Description of Operations

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Issue: Vol. 5, No. 6: June 2006
Word Count: 981

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