Medical Transcript Advertising Reach Targeted Physicians at the Point of Care
This article reviews advertRx™ and advoiceRx™, physician point-of-care marketing solutions offered by datumRx, a California-based company.

advertRxTM reaches physicians with targeted brand messaging by inserting Rx product logos within medical transcripts containing key words relevant to the product. advoiceRx™ inserts audio messages into the dial-in dictation process itself.

Topics and issues covered include:

  • Non-Personal Marketing and Sales
  • Medical Transcription is a Growing Service Area
  • Benefit to Physicians
  • Chronology of Transcript Advertising
  • Effectiveness
  • Is It Legal and HIPAA Compliant?
  • What About Reach?

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Issue: Vol. 6, No. 10: November/December 2007
Word Count: 1461

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