Surfing the eMarketing Big One! Here Come the eBoomers!
For Pharma marketers, the “Big One” is the Boomer population curve with the economic potential that it represents. A key question is: “Are we ready for it?”

Topics covered include:

  • The Big Boom
  • Pharma Restraint
  • Throw Out the Plans
  • User-Generated Wisdom
  • eRecruitment
  • ComScore Study
  • Web 2.0 Video Prospects
  • Tell Powerful Stories

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Issue: Vol. 6, No. 2: February 2007
Word Count: 1836

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