Targeted Faith-based Disease Awareness Marketing A Multi-cultural Outreach Initiative
This article describes a new health awareness initiative intended to reach African Americans via churches and health ministries in an effort to alert this community to their heightened risk for life-threatening conditions such as high blood pressure, diabetes and much more.

Topics and issues covered include:

  • A Multi-cultural Outreach Initiative
  • Pulpit and Physician Together
  • Program Components
  • Keeping Physicians in the Flock
  • Focus on Women as Keepers of Health
  • Mega Church Cascade Effect

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Issue: Vol. 6, No. 4: April 2007
Word Count: 1583

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